Search & Guided Navigation module
Search takes up a prime location, but does it perform for your customers? TourWeb has incorporated the best search and merchandising software available. It uniquely follows people's logic to help users intuitively find what they look for - and more - as a result, sell more.
Search and guided navigation
Guided Navigation works by automatically building out the countless unique browse paths that reach each product. It helps customers find what they looking for by wrapping results in browse choices that show them where to go next. We show users what options they have and enable them to slice and dice through the catalogue.
Text Search helps to successfully retrieve results regardless of how web visitors choose to ask. Our search engine can find word form variations like correct spellings and plurals, find related concepts, answer natural language questions, and suggest alternative queries. This leads to highly relevant results, and fewer "no results found" responses.
Merchandizing
Merchandizing influences customers' buying decisions and enables companies to respond to market pressure and opportunities. Proactive merchandising efforts like calling out hot holiday trips and best-sellers on the search page, as well as within the search listings. Merchandising may improve gross margin by promoting sales of particular hotels or holiday trips. Within TourWeb we enable three distinctive forms: CMS driven static merchandizing, CRM-data driven or browsing based dynamic merchandizing. TourWeb further improves merchandising effectiveness by enabling you to adjust the system to your own needs.
Static merchandizing
The static merchandising blocks can be defined in the content management system. TourWeb includes all the tools and graphics needed to create, schedule, deploy, track promotions. You are able to configure where to display the specific promotions. For example on a single location, a group of pages, or on all the accommodations across a certain destination or hotel chain.
Dynamic merchandizing
TourWeb websites create a richer shopping experience by placing products that are personally relevant in a dynamic merchan-dising context. This boosts sales by spotlighting promotional products through business rules. Once they are in place the system automatically keeps track of inventory and price changes. Business rules can be controlled completely in an easy-to-use user interface.
Merchandizing based on CRM data
Promotions can be tailored to individual shoppers by working with CRM data. TourWeb is able to link visitor to valuable website statistics and present targeted promotions. In combination with pipeline management you could reach out to them while their interest-levels are peaking. We believe this personalized merchandising can make the difference between losing a sale and gaining a customer.
Click and search based merchandizing
By browsing and searching web visitors narrow the list of products that are important to them. Advanced merchandising features enable the web site to respond to people's search requests with the commercial needs of the business in mind. Promotions that match the search criteria or navigation path have demonstrated to improve usability experience of web visitors.
