Content Management Module
You want to communicate efficiently and effectively online with customers in different languages across multiple channels. You want complete control over your website. You also want to empower local offices? TourWeb's CMS can vary your content for different markets or brands and for different languages.
Multi Language Multi Market
Our system can handles multiple appearances in different languages with the built-in Multi Language Multi Market structure. The integrated fall-back mechanism protects you from redundant content. Content that can be used for different markets or languages like numeric values or photos is only saved once. On the other hand you can differentiate content like address, phone numbers or even accommodation descriptions. This architecture also enables you to create multiple white label websites and to support different brands.
Easily manage websites
Designed specifically for tour operators, TourWeb's CMS empowers non-technical staff to easily manage websites. They are able to update text, manage photo's and add new general content pages.
You can also create new catalogue entries like destinations and hotels. A special feature is the ability to dynamically set up interactive maps with all destination and/or accommodation locations. Templates allow you to have a complete and consistent presentation, while you are flexible with your content. Using simple page-building functions, you can create new paragraph sections within your page. Advanced users can customize content templates using CSS and build their own HTML. Your website navigation is easily built and controlled. It is possible to create, edit, hide and publish menu items within your navigation structure. The integration with the reservation system lets you dynamically integrate back-office data like 'from' prices.
Websites optimized for search engines
Search engines can play a very important role in getting visitors to your website! We acknowledge the importance of getting top rankings, especially in Google. We optimize each page in your website to be indexed by any search engine, and improve your overall ranking in the natural search result listings. Your customer acquisition costs are lowered as a result.
We have created features focused on search engine optimization:
- general sitemaps and sitemaps specialized for Google
- url rewriting / user friendly url's
- dynamic meta texts in catalogue pages
- automatic redirection of current listings
Search engine performance can be determined largely by the way your website is constructed. In the last ten years we gathered great experience and expertise in this area. Of course this is an ongoing process.
