Management Information Module
Information is the vital component that can change a good business into a great business. If your key people do not have the right information at the right time, can you really expect them to make the best decisions? A critical com-ponent of TourWeb is its ability to help you better understand how visitors are shopping on your site. Extensive reporting and analytics give a critical insights into what visitors are doing and what not. You will be able to determine what searches are being performed and can measure the effectiveness of promotions. Furthermore TourWeb tracks the source of every booking and enquiry, allowing you to build a complete affiliate program based on Pay per Sale and expand your marketing opportunities.
Gathering statistic data
Every TourWeb module generates its own data and has specific characteristics. It will enable smart management decision making, as analysis and review of the impact of all decisions is possible.
Web statistics
Advanced graphically presented web statistics are available:
- number of visits, and number of unique visitors,
- visits duration and last visits,
- most viewed, entry and exit pages,
- search engines, key phrases and keywords used to find your website
Search and merchandising reports
As users interact with TourWeb, it records fine-grained information about their search behavior. Reports provide you detailed business intelligence about popular search and browse pathways, effective merchandising and missed searches. Reporting helps businesses keep in pace with their constantly changing customers by suggesting where to tune merchandising or configure search options.
Customer reports
TourWeb's CRM is designed to hold a comprehensive record of your customers' personal details, retention rate, click behavior, current booking information and account status. Based on this data, TourWeb foretells the stage of customer life cycle and profile status. This makes it possible to break down your visitor population into segments. You can then create more relevant, compelling and individual email marketing and website experiences.
Accurate conversion statistics
Conversion is an important measurement of success. It is no longer acceptable to invest money into expensive campaigns and keywords without knowing how well they convert visitors into customers.
Affiliate statistics
Affiliate marketing is the most cost effective form available for customer acquisition and lead generation. The affiliate engine expands your marketing opportunities allowing you to build a complete affiliate program based on Pay per Sale. TourWeb tracks the source of every booking and enquiry. It also lets you tie affiliate or referral-based conversion back to the first or most recent affiliate or referral. We measure conversion even when conversion cycles take months.
